The Marketing Major option within the Bachelor of Science in Business program is designed for students seeking to acquire a concentration of marketing knowledge within a broad base of business concepts. Students will acquire insights into the marketing process and the cutting-edge marketing techniques needed by marketing managers. In addition to developing marketing skills, students will gain the knowledge needed to integrate marketing strategies and programs with other important business functions focused on achieving the organization's business objectives.

The BS in Business program courses are open for enrollment twice a month.

Program Objectives

The objectives of the program are to:

• Provide the student with a well-rounded education through the study of mathematics, natural sciences, social science, humanities, and communication.
• Enable students to develop analytical and critical thinking and interpersonal skills applicable to real-world problems.
• Appreciate the importance of marketing management and its relationship to management, accounting, finance, and strategic planning.
• Describe marketing research in terms of its processes and systems for decision-making.
• Differentiate the unique marketing challenges associated with business-to-business marketing, government, and institutional buying.
• Review product strategies, new product planning, and development, in terms of their importance and role within the marketing mix.
• Discuss the role and importance of personal selling, relationship building, and sales management with respect to marketing management.

Delivery Method: Structured Interactive Learning