Bachelor Science in Business - Marketing Major

Curriculum

Students graduating with the Bachelor Science in Business degree with Marketing major will have completed 60 hour of general education courses and 60 hours of courses in the major.

American Sentinel will develop a personalized schedule for each student that places them at the most advanced point in the curriculum based on;

  • the number of credits transferred from prior college study,
  • specific professional certifications, and/or
  • credits awarded for their life and work experience.
GENERAL EDUCATION (60 hours)
Required general education courses are shown in red. Some courses appear in more than one category and may be used to meet more than one requirement. However, doing so does not reduce the total number of credits required: i.e., 60 hours of general education are required for a bachelor's degree.

Note that students are required to complete 45 hours within the four areas of focus in the categories below. This leaves 15 remaining credit hours. Students can choose general education electives to fulfill the remaining 15 credit hour requirement. These courses cannot be used to fulfill Core, Major, or Upper-division elective requirements.
 
Courses Credit
Hours*
OR100 Orientation Compass0
 
Written Communication (9 hours)
ENG105 Beginning Writing 3
ENG110 English Composition 3
COM240 Principles of Business Communications3
ENG310 Technical Writing3
 
Humanities (12 hours)
ENG100 Becoming a Master Student 3
HIS125 World Civilization I 3
HIS225 World Civilization II 3
BUS230 Principles of Business Law I3
ARTS300 Introduction to Art History 3
GEO307 Global Geography 3
 
Behavioral & Social Sciences (12 hours)
IS101 Introduction to Computer Systems 3
CS105 Introduction to Computer Science3
IS102 Microsoft Office Fundamentals3
SOC135 Introduction to Sociology 3
PSY140 Introduction to Psychology 3
SOC250 Technology and Society 3
ANTH302 Introduction to Anthropology3
PHI320 Computer Ethics 3
 
Science/Math (12 hours)
MA105 Basic College Mathematics 3
MA115 Business Problem Solving3
MA120 College Algebra 3
BUS210 Business Statistics I 3
BUS211 Business Statistics II 3
CH125 Chemistry Fundamentals3
BIO130 Fundamentals of Biology3
FIN202 Personal Finance3
BIO230 Principles of Ecology 3
 
General Education Electives (15 hours)
 
MAJOR REQUIRED COURSES (60 hours)
 
Business Core Courses (15 hours)
The four Business Core Courses, as well as one of the three other courses indicated below must be completed by all Business School majors. Up to 15 transfer credit hours may be applied to Business Core Course requirements subject to an overall limitation of 90 transfer credit hours.
 
ACC201 Introduction to Accounting 3
ECN220 Principles of Microeconomics 3
ECN221 Principles of Macroeconomics 3
MGT210 Introduction to Management3
 
Select one of the following courses
MKT210 Introduction to Marketing3
FIN335 Financial Management and Analysis I 3
MIS340 Management Information Systems 3
 
Marketing Major Requirement (30 hours)
Required courses, 15 hours for this major are shown below. Business Administration majors must select an additional 15 hours (five courses) from the second list below as electives. Up to 15 transfer credit hours, for comparable coursework, may be applied to any Major requirement except no transfer credit for the Capstone Project .
 
MKT434 Marketing in the New Economy 3
MKT307 Sales Management 3
MKT308 Marketing Management 3
MGT498 Senior Capstone Project 6
 
Select five of the following courses
MKT306 Market Research 3
MGT420 Leadership in Organizations 3
STR499 Strategic Management 3
ACC205 Managerial Accounting3
MKT210 Introduction to Marketing3
MIS340 Management Information Systems3
FIN335 Financial management and Analysis I3
MGT360 Business and Society3
BUS454 Ethical Decision-Making for Business3
IS341 Decision Support Systems3
MIS350 Project Management3
IS460 Enterprise Information Systems3
MGT490 International Business3
BUS320 Quantitative Methods 3
 
Upper-Division Electives (15 hours)
Select 15 hours (five courses) from the list below. One finance, one marketing, and one human resource course must be taken by each student either in their Major or as a General Elective. Up to 15 transfer credit hours may be applied to Elective requirements, but they must be for comparable courses.
ACC205 Managerial Accounting 3
MGT420 Leadership in Organizations 3
BUS454 Ethical Decision-Making for Business 3
MGT460 Organizational Behavior 3
MGT495 eBusiness 3
MGT490 International Business 3
BUS331 Business Law II 3
FIN335 Financial Management and Analysis I 3
FIN435 Financial Management and Analysis II 3
IS341 Decision Support Systems 3
IS460 Enterprise Information Systems 3
MGT360 Business and Society 3
MGT405 Quality Management3
MGT470 Developing Human Resources 3
STR499 Strategic Management 3
MIS340 Management Information Systems 3
MIS350 Project Management 3
MIS415 Electronic Commerce 3
MKT210 Introduction to Marketing3
MKT306 Market Research 3
MKT308 Marketing Management 3
BUS320 Quantitative Methods 3
 
MINOR COURSES (18 hours)
Students in the undergraduate business degree program have the option of earning an Information Systems minor.
 
Information Systems Minor (18 hours)
CS105 Introduction to Computer Science 3
IS205 Introduction to Microsoft Access 3
IS315 Networking and Telecommunications 3
MIS335 Information Systems Analysis 3
MIS340 Management Information Systems 3
MIS350 Information Systems Project Management 3

 

*credit hours are equivalent to semester hours