Upcoming Webinar: GIS Boosts Hospital Business Plans

Register today!
Date: Weds., Jun. 20
Time: 1 p.m. EDT

Health care is big business.

According to Plunkett Research, total U.S. health care expenditures are projected to be $3.6 trillion in 2016. These numbers have been widely discussed when politicians debate new health legislation, but hospitals are also looking to improve their efficiency for profit’s sake.

Registered U.S. hospitals totaled 5,795 properties in 2010, containing 944,000 beds serving 37.5 million admitted patients. Hospitals, which continue to be involved in large corporate mergers, are spending billions to improve operations. According to data released in a recent report by In-Stat, the U.S. health care industry will spend more than $4.5 billion on wireless data by 2014 and another $10 billion to improve data. This includes GIS technology.

Jason Haley, GIS Manager for the advanced health care data company Stratasan, will discuss how hospitals and the trillion-dollar healthcare industry are using GIS technology to improve the financial bottom line in the upcoming American Sentinel University webinar June 20.

Haley takes data from a variety of sources, including patient data, to geocode. From this, the technology firm creates patient density-based service areas around the hospital. That allows Stratasan to perform analyses on the data, looking at anything from patient revenue to referring physicians.

“We look at the source of payment whether it be Medicare or a health insurance and the national origin of inpatient, outpatient in the emergency department, so we can see where the draw is coming from that area,” Haley says. “We also look at the hospital’s competitors around it. For example, if you’re looking at Vanderbilt Hospital in Nashville, you would be able to see hospitals around town and where their draws are coming from, and where more people are coming to Vanderbilt verses the Sentinel Hospital, for example.”

For his presentation, to protect client confidentiality, Haley created dummy data to show viewers how the technology is used. He will show how he turns a patient’s address into a latitude-longitude point on a map. He will then add different geographic layers into the map documents to show revenue, high revenue, inpatient, outpatient, a trade area that displays patient percentages of area and competitors. Haley will describe how to display the data, why some data is more important than others and how to make it easily understandable to customers.

With this GIS data, Haley’s clients can coordinate advertising efforts and regional market improvements.

“We can show them not only patients and physicians but we also referring physicians, attending physicians and admitting physicians in the hospital,” Haley says. “This helps hospitals get a strategic plan in place for how they want to operate and move forward in the future.”

Learn more about how GIS helps the future of health care during Haley’s Webinar June 20.

Register today!
Date: Weds., Jun. 20
Time: 1 p.m. EDT

 

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