Cloud services are all the rage in many industries because they allow companies to deploy software services quickly, scaling up and down as they need to. Salesforce, one of the big names, offers customer relationship management, sales force automation, digital marketing, help desks.
And healthcare management.
Salesforce has entered the healthcare informatics race with a new patient relationship management platform called Salesforce Health Cloud. The product can combine health information from multiple sources – wearable devices, medical devices, and electronic healthcare records – in a single location. Care providers can have more information than they typically might which should translate into potentially better insight. Patients and all their providers can communicate online so everyone can coordinate more effectively. The patients can also fill out forms in advance to save waiting room time.
Seeing a high tech company target the healthcare industry shouldn’t come as a surprise at this point. Apple has pushed its Health Kit to let developers create health-related apps for iPhones and iPads. Samsung has a biometric data platform. Google had one, shelved it, and then created a new one. Microsoft offers a cloud-based health data storage service.
From the view of these companies, healthcare is a massive opportunity. Much of the industry is based on information, which is what high tech companies thrive on. Old business models and processes are ripe for disruption that could both save the entire industry large sums while heavily reimbursing the technologists that make it possible.
Even though healthcare specialists deal with technology on a regular basis, it has typically been offered by companies that specialize in the industry. A broader participation in addressing the information technology needs of healthcare and patients could bring strong benefits. However, executives and managers will need to consider a few factors:
- Although hype is hardly unknown among healthcare vendors, the tech industry has long excelled at it. In the process of considering technology products, sorting out fact from fiction and determining what is actually available now will take serious work.
- The tech industry has developed powerful techniques to get around what they perceive as gatekeepers. That can mean directly selling promises to upper management that IT professionals would find outlandish or approaching end users directly in an attempt to push companies into purchasing their wares. A healthcare organization will need a coordinated approach to considering new technology.
- Although the difference between what exists and what yet doesn’t is important, roadmaps are important in considering technology. Starting with a more limited set of capabilities and adding onto them over time has become the preferred way of developing and implementing technology. Create a decision process that can work over time.
Are you interested in finding a rewarding and lucrative healthcare career that fits your individual strengths and interests? Find out how education can help you adapt to the changing healthcare landscape. American Sentinel University is an innovative, accredited provider of healthcare management degrees, including an MBA Healthcare and Master of Science Business Intelligence and Analytics.