Business Marketing Program Overview
Students earning the marketing specialization will acquire insights into the marketing process and the current marketing techniques required in today’s fast-paced business environment. In addition to developing necessary marketing skills, students will gain the knowledge needed to integrate marketing strategies and programs with other important business functions, all while staying focused on the organization’s business objectives.
Marketing Specialization Learning Outcomes
Take the next step:
Success Story
CAREER AND INDUSTRY NEWS
Business
- Here Comes the Business Commodities Rollercoaster Ride >> Read Story
- GIS Technology Used at the Smithsonian >> Read Story
- Tracking a Workforce on the Go >> Read Story
Upcoming Events
QUICKLINKS
Curriculum
Students graduating with the B.S. Business Administration, marketing specialization, complete 39 credit hours of general education courses, 66 credit hours of courses in the major and 15 hours of marketing specialization courses.
Students residing in the state of Arkansas should refer to their General Education requirements.
OR100 Orientation| COURSES | CREDIT HOURS* |
|---|---|
| REQUIRED COURSES, Marketing Specialization (15 credit hours) | |
 MKT306 Marketing Research |
3 |
| MKT307 Sales Management |
3 |
| MKT308 Marketing Management |
3 |
| MKT435 Marketing in a Global Economy |
3 |
| MKT440 Service Management |
3 |
Career and Industry News
Business
- Here Comes the Business Commodities Rollercoaster Ride >> Read Story
- GIS Technology Used at the Smithsonian >> Read Story
- Tracking a Workforce on the Go >> Read Story
Successful Students and Alumni
Business Graduate Gets Promotion Thanks to Degree
Within months of graduating from American Sentinel, Vince Castleberry got the promotion he wanted, and he credits it to applying what he learned in class to his job. “Now I ask more questions and get a deeper understanding of an issue or problem before taking any action. This has made me more effective at resolving issues by saving time [and] getting directly to the root of the issue.” As for his fast-track promotion? “It’s absolutely required that you have a bachelor’s degree to make that jump,” he says. >> Read full story
Career Opportunities for Online Marketing Degree Students
Success in the marketing industry depends on a person's creativity, technical acumen and ability to adapt quickly in an ever-changing marketplace. In addition, in a world where social and digital media have become essential marketing channels, today's marketing students must learn the latest trends in marketing as well as how to successfully integrate all marketing efforts across business functions. For students interested in entrepreneurship or business leadership, marketing skills are essential to understanding customers' needs and desires, and communicating how a product, service or business solves a current problem. The American Sentinel B.S. Business Administration, marketing specialization, prepares students for the evolving marketing field.
Marketing in Today's Global Business World
From marketing to advertising to public relations, there are many career paths available to students pursuing their marketing degree online. Whether working for a small organization that needs to market its products, services and differentiators, or for a large advertising agency that manages a variety of client campaigns, marketing professionals are an integral part of the overall business function. Learn more about Bureau of Labor Statistics outlook for advertising, marketing, promotions, public relations and sales manager jobs.
