Program Overview
The Marketing specialization option within the Bachelor of Science Business Administration program is designed for students seeking to acquire a concentration of marketing knowledge within a broad base of business concepts.Students will acquire insights into the marketing process and the cutting-edge marketing techniques needed by marketing managers. In addition to developing marketing skills, students will gain the knowledge needed to integrate marketing strategies and programs with other important business functions focused on achieving the organization's business objectives.
Program Objectives
In addition to achieving general education learning objectives, graduates from the Bachelor of Science Business Administration program will be able to:- Explain the importance of marketing management and its relationship to management, accounting, finance, and strategic planning.
- Describe marketing research in terms of its processes and systems for decision-making.
- Differentiate the unique marketing challenges associated with business-to-business marketing, government, and institutional buying.
- Review product strategies, new product planning and development, in terms of their importance and role within the marketing mix.
- Assess the role and importance of personal selling, relationship building, and sales management with respect to marketing management.
- Develop strategies for customer management in service competition.
Requirements: High school diploma
Course Enrollments: Courses are open for enrollment once a month
