With the changes that have been taking hold in healthcare and that will continue, leaders in healthcare organizations face a major challenge. Success going forward will mean that companies, institutions, clinics, practice offices, and others will need to clearly communicate with patients, staff, other providers, business partners, insurance companies, and regulators.
Without communication, there is no leadership, and without strong leadership, there will be no success in this brave new world of healthcare. As the site Hospitals & Health Networks Daily noted, there is a necessary progression for leadership:
- Leaders decide where their organizations need to go.
- The leaders express the destination as a vision, “a picture painted with words that describe an organization’s aspirations realized.”
- Fulfilling the vision will require overcoming uncertainty and resistance.
- Strategy is the plan to get past the uncertainty and resistance.
- Without strong communication, leaders can fail, either in communicating the vision or the strategy, meaning they may not be able to overcome the obstacles.
Calling for strong communications is understandable, but that alone is too vague – itself an example of poor communications. Fear not though, there are practical steps healthcare leaders can take to improve the quality of their communications. Here are six ways to improve your communications.
The more clearly and succinctly you say something, the more powerfully you communicate. Avoid clichés, slogans and buzzwords because they come to mean nothing and put people to sleep.
Be clear and specific
When explaining your vision, be clear on exactly what it is and what that means for the organization and the individuals who work there. Use only as many words as necessary to get across precisely what you mean.
Never trade clarity for inspiration
You don’t need for people to display waves of emotion at your words. You needn’t be charismatic. Focus on the mission so that people will understand and take part in it.
It is possible, although unusual, to be so specific that people fall into a funk. Nothing will go exactly as you think it might or wish it would, so leave enough room when communicating your ideas so that people can react as necessary to changing conditions.
Note what is non-negotiable
Find the core principles and be sure people understand their importance. They will help you create systems to support those principles.
Stretch specifications and goals can improve innovation
When trying to move beyond what the organization has done before, use “stretch specifications,” which are goals or definitions that seem impossible. They can help people realize that business as usual is no longer going to work and that they need new approaches.
Are you interested in finding a rewarding and lucrative healthcare career that fits your individual strengths and interests? Find out how education can help you adapt to the changing healthcare landscape. American Sentinel University is an innovative, accredited provider of healthcare management degrees, including an MBA Healthcare and Master of Science Business Intelligence and Analytics.